What you will take away
Competitive profile, radar, scenarios and decision briefing.
Start with 5.1Five lessons
Recommended order. You can start with any of them.- 5.1Applied competitive intelligence: interpreting moves, not collecting news✓ ReadWhat does a competitor's move really mean, and which decision could it change?≈ 40 min · Intermediate · You take away competitive profile sheet with rival hypotheses and a future watch list
- 5.2Technologies and innovation activity: telling interest, capability and adoption apart✓ ReadWhich indications let you estimate how a technology is evolving without confusing publications, patents and real deployment?≈ 40 min · Advanced · You take away a technology radar with an uncertainty map and update criteria
- 5.3Weak signals and trends: avoiding both noise and false certainty✓ ReadHow do you treat an early indication that could be relevant but is still ambiguous?≈ 30 min · Advanced · You take away a signal log with mechanisms for cross-checking and follow-up
- 5.4Scenarios: building plausible futures, not predicting the winner✓ ReadHow can you use uncertainty to design more robust decisions?≈ 70 min · Advanced · You take away scenario matrix, robust options and follow-up signals
- 5.5Communicating implications and decisions: the intelligence product that can be questioned✓ ReadHow do you present an analysis so that management can act without confusing uncertainty with ignorance?≈ 40 min · Advanced · You take away traceable executive briefing and decision/follow-up sheet
Lab practice · L08
Scenarios
Output: Alternative futures and conditional options. No sign-up required.