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R11 · Intelligence product

# Verifiable competitive profile

What it is for. Place competitive moves and their implications in context.

[Excel (.xlsx)](https://academy.innguma.com/en/library/descargas/R11-verifiable-competitive-profile.xlsx)[Word (.docx)](https://academy.innguma.com/en/library/descargas/R11-verifiable-competitive-profile.docx)[PDF for printing](https://academy.innguma.com/en/library/descargas/R11-verifiable-competitive-profile.pdf)[Text (.md)](https://academy.innguma.com/en/library/descargas/R11-verifiable-competitive-profile.md)[See the template](https://academy.innguma.com/en/library/verifiable-competitive-profile/#plantilla)

The four downloads (Excel, Word, PDF and text) are generated from this same sheet.

**When to use it.** Before making a decision or updating the corresponding product. You can use a spreadsheet, a document or a notebook; no software licences are needed.

## How to use it

1.  Start with the real decision or question you need to resolve and set a cut-off date.
2.  Fill in only what can be verified; write **NOT VERIFIED** when data is missing.
3.  Separate observed facts, hypotheses and implications, and name a reviewer.
4.  Keep the original version and record relevant changes when you update it.

Do it yourself

## Editable template

| Actor | Move | Source and date | Evidence | Interpretation | Rival hypothesis | Implication for the decision | Review |
| --- | --- | --- | --- | --- | --- | --- | --- |
|  |  |  |  |  |  |  |  |

Company A case · simulation

Fictional case

## Guided example · Company A

The fictional profile describes a competitor with an announced alliance, but separates the public agreement from the hypothesis of entry into a new market.

Educational simulation: fictional information and organisations.

## Mistake to avoid

Do not infer market share or hidden capabilities from a single news item.

## Final check

-   Is it clear which decision or need it serves?
-   Can the evidence be located, and is it dated?
-   Are uncertainties and limits made explicit?
-   Can someone else repeat or review the work?

**Notice:** entirely fictional case. The tools are for educational purposes; they do not represent an audit or certification.

**Where you learn it** 

-   [5.1 · Applied competitive intelligence: interpreting moves, not collecting news](https://academy.innguma.com/en/analysis-foresight-and-anticipation/applied-competitive-intelligence/)
-   [6.1 · From the newsletter to the intelligence product](https://academy.innguma.com/en/intelligence-in-the-organisation/from-the-newsletter-to-the-intelligence-product/)

**In the Lab** 

[L09 · Intelligence prompt factory](https://academy.innguma.com/en/lab/intelligence-prompt-factory/)

**Use** 

It works with a spreadsheet, a document or a notebook, with no software licences. It does not replace expert review or certify regulatory compliance.