# R11 · Verifiable competitive profile

**What it is for.** Place competitive moves and their implications in context.

**When to use it.** Before making a decision or updating the corresponding product. You can use a spreadsheet, a document or a notebook; no software licences are needed.

## How to use it

1. Start with the real decision or question you need to resolve and set a cut-off date.
2. Fill in only what can be verified; write **NOT VERIFIED** when data is missing.
3. Separate observed facts, hypotheses and implications, and name a reviewer.
4. Keep the original version and record relevant changes when you update it.

## Editable template

| Actor | Move | Source and date | Evidence | Interpretation | Rival hypothesis | Implication for the decision | Review |
|---|---|---|---|---|---|---|---
| | | | | | | |

## Guided example · Company A

The fictional profile describes a competitor with an announced alliance, but separates the public agreement from the hypothesis of entry into a new market.

## Mistake to avoid

Do not infer market share or hidden capabilities from a single news item.

## Final check

- Is it clear which decision or need it serves?
- Can the evidence be located, and is it dated?
- Are uncertainties and limits made explicit?
- Can someone else repeat or review the work?

**Notice:** entirely fictional case. The tools are for educational purposes; they do not represent an audit or certification.